Friday, February 20th, 2009...1:44 pm

Bell’s $200M+ Olympic Sponsorship & Spectator Coverage

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Bell’s new logo will be plastered more prominently at the 2010 Vancouver-Whistler Olympic games than any other corporate name. And they are paying $200M for this priviledge. outbidding BC’s own Telus by 50%. $60M of that sponsorship will go to building new network elements in the region. Bell estimates it will generate $300M with a 1% gain in market share of mobile phones and satellite TV.

Network access at the Games will be tremendously important as coverage is going to increasingly come from spectators in addition to the typical coverage from the media giants. Considering streaming video, shared uploading photos, and onsite interaction, all coming from spectators using tools that have emerged in only the last few years: Facebook, Qik, Twitter, Flickr, live blogs, and yet to be released platforms, etc.

2 Comments

Filed under All, Olympics

2 Comments

  • Daniel Koffler
    February 20th, 2009 at 4:30 pm

    I think Qik is in the deadpool as of this week.

    Also is network buildout really part of the Olympic sponsorship deal?

  • Noah Bloom
    February 20th, 2009 at 4:40 pm

    Hi Daniel,

    Apparently, the network buildout is part of the deal:

    “The deal is worth $200 million and breaks down as follows:

    * $90 milllion in cash;
    * $60 million in equipment for the games;
    * $50 million for games-related marketing ” (http://www.cbc.ca/money/story/2004/10/18/bellvanc_101804.html)

    I haven’t heard any bad news this week about Qik — have you? It’s another successful Andreessen-backed project, as far as I’m concerned.

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